Adwords Management: Avoiding the ‘Google Slap’
Published On Tuesday, April 28, 2009. Under: PPC Advertising.
Proper management of your Google Adwords campaign will prevent your campaigns from getting what is commonly referred to in the internet marketing world as the "Google Slap." So exactly WHAT IS the Google Slap? That's when Google decides that you have done something that is either against their policies, quality guidelines, or against the law and they decide to "slap" you for it.