by Derek Wilmot
By: Peter Nisbet
There are many uses to which Twitter can be put, and this is the first of several articles describing some of these. Twitter marketing is a form of internet marketing that uses the benefits of Twitter as a social media phenomenon.
When Jack Dorsey created Twitter back in 2006 as a means of SMS-type communication using only 140 characters (including spaces), little did he know that it would become a world-wide phenomenon worth untold millions of dollars. Little wonder, then, that it has found a number of uses other than simple text messages, but has the potential to become a significant marketing tool.
If you are like me, and are involved in various forms of internet marketing, you will find that some of those that you follow tweet nothing but adverts for their products. There are better ways of using Twitter than that to promote your websites and products, which you will realize if you also have a Facebook account and have integrated Twitter with Facebook, or any of the other social networking sites that also integrate with Twitter.
Every tweet I make appears on my Facebook home page. That means I can advertise all my websites and products on Twitter and Facebook with one click. That’s cool, and I am now looking at other social networking sites that cab integrated with Twitter to achieve the same thing. That’s using Twitter marketing at its best. However, that is just one simple way in which Twitter can be used to promote your products, and there are also better ways of promoting your websites and products that blatantly mentioning them in your tweets.
An important aspect of Twitter is your followers. I have many followers, but only a relatively small proportion of them would be interested in what I have to offer them. However, luckily there are ways to attract followers that will be interested in what you have to offer. These techniques are not difficult to use, and not only can they be used to attract followers to follow you, but also they then attract others to follow them. In that way you can make Twitter go viral for you. Twitter marketing is awsome when viral.
This is particularly true if you have affiliate programs that others can sell for you. However, before Twitter can be used that way, you have to learn how. Not only that but you might also have to learn how to use Twitter at all, since not everybody registered with Twitter can actually use it properly other than just send a few tweets now and again.
You need to know how to find the right kind of people to follow you, and also who you should follow yourself. Everybody wants to follow Britney, but when I want to know what she or anybody else is up to, I don’t have to put up with all her tweets filling my pages but simply visit her Twitter page. That’s the way to follow people without having your pages filled so quickly that you don’t have time to read anything.
I have just given you two tips in the short period of this article, but these are the very simple ones you should be able to think out for yourself. There are many more ways to use Twitter in ways that can help you without overloading your own Twitter page. Twitter marketing is a skill to be learned.
Tags: twitter, twitter marketing, using twitter, use twitter profitably, twitter and facebook, integrated twitter
At SES Toronto 2008, Lee Odden and Dave Snyder talk about Twitter’s benefits for marketers and individual users. Lee Odden, CEO of TopRank Online Marketing, and Dave Snyder, search strategist and marketer for JRDunn, spoke today on the panel “”Twitter: Ultimate Time Waster, or Great Tool?”" Snyder pushed forward the idea that Twitter qua Twitter is not a useful or useless thing but that the way in which it’s used determines its usefulness; and Odden, while dismissing its professional usefulness for users, pointed to the data mining uses it provides marketers.
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|Hi, this is Néstor Pabón I'm just a regular "Joe" who discovered internet marketing back in 2004, and by 2005 had replaced my day time job pay check, and doubled it by mid 2006. If you liked this article and would like me to share with you how I make my living online subscribe to my Newsletter for more tips and "insider" strategies.|