Both the Panda and Penguin code updates have impacted not only those sites which these codes where created to impact,but many a good site which had been previously categorized as authority sites have been negatively impacted as well.

Much as been written regarding these codes, and many more bloggers have reported that using Google Webmaster Tools such as Google Analytic give the big “G” an unfair advantage, and with such “inside” info they are destroying many sites.

I cannot verify this information because I have GA running in several of my sites; some of them are sites created during my first years as an internet marketer, and others reflect my growth and understanding as a blogger. It is fair to say that the earlier sites where not so good, and did not reflect the type of sites which mayor Search Engines are proud to index and rank. Therefore they have not done well with either Panda or Penguin.

The sites which have done very well, are those sites which have Original Content

However; I must clarify that when I refer to Original Content I’m referring to content I personally created, and content I have borrowed from others. I’ve learned that so long as I keep it around 60/40 or 70/30 I tend to do well in the rankings. Obviously I’m referring to 60 and or 70 percent original content with the rest being 40 or 30 percent borrowed content.

One important point to make is that you must always credit the source of your borrowed content. This is significant. I even go a step further, I go to the site where I borrowed the content from, and leave a comment indicating I’ve borrowed a portion of their article, and have given them credit for it. This has in returned helped get my comment approved, and I’ve earn a back link from it as well as traffic from an authority site.

Then End Of Link Farms

Last week Alex Wares (managing director at search marketing agency Mediarun) wrote:

“…‘Penguin’ has come into force, looking to eradicate websites that break search best practice rules. However, Google has been forced to admit teething problems with the update after it received complaints from legitimate companies that had been removed from search rankings as a result of the changes.

In spite of the negativity, the original aim of Penguin to clean up the web space is a positive move for the SEO industry.

The Penguin algorithm launched on 24 April, and is an update focused squarely on reducing ‘black hat webspam’…”

Source: Penguin out to floor website malpractice

The objective of the Penguin Google code is to de-value or if you will de-index sites created purely with the purpose of manipulating  Google to give itself a high search ranking and make itself more prominent. Other wise referred to as content-farms, these sites contain little if no value added content which is often time computer generated content or “spun content” which if read by a human would make little if no sense at all.

The objective of the content-farms was never to provide value content to the reader, but to give its subscriber, as universe of Page Ranked 1 – 3 blog sites from which a backlink pointing to the subscriber’s “money-site” would be found by the Google Bots. The idea being that if the Google Bots found such a link from a supposedly reputable site, then the target site should be reputable as well.

Well, the cuddly Penguin has put several of these content-farms out of business. Many of them where charging over $100/month for this service, and now they are worthless.

The moral of this story is “garbage in, garbage out.”

Do your own work, and give your readers info they can use and find beneficial. This is the only way to keep your readers returning over and over again.

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In truth, visitors don’t care about your website and what you now say in your web site. All they care about is what your website can perform for them. And customarily, guests wish to find information from a website, additionally want to acquire something they necessitate, and additionally they desire to be entertained. If the site is none of the above, you then can expect your competitor website to be creaming with the money, traffic, and loyalty.

What does this reveal about how you should design website pages? Your comprehensible focus has to be for the experience you are going to give to your guests. Do you have content that makes sense to them? Is your navigation effortless and prompt enough? Do you think you’re even certain your internet site loads on both Mozilla or Internet Explorer browsers? One can lose visitors immediately if you do not guarantee that they could reach your website. It is very easy for site visitors to leave your web site and change to your competitor’s site.

One online hotel booking engine attempted to provide clients an outstanding experience by tying up their hotel products to charity. Cause marketing and Public Relations is often rather effective, but you can easily lose your magic using a bad design. Being too cluttered dissolves the fundamental attribute of this advertising approach and can dilute the possibility for a positive, moving experience among the latent market.

You also have to take into consideration the Search Engines. Take the big “G” for example, and one of their recent changes. Google will take a look at your site, and if the portion of your site which is above the fold is jammed packed with adverts you are not going to impress them, and your site will not get favorably ranked, if at all.

Therefore you most take into consideration many factors when designing your site. But the most important factor of all is how easy can your reader find the content they came looking for.

I have learned that the use of “Categories” helps your user know what they are about to read. Take this following site as a way of example:

http://hometheatersystemssolutions.com/wireless-speaker-for-home-theater/

I really liked what Kelly (webmaster) did. She is using a theme named Thesis. And by the looks of it, it seems to be a very flexible theme. As you can see, she has added graphics and a description to the category which tell the reader what they can find in this section. This is a perfect example of how to properly use Categories. However; not all themes give you this flexibility. But I know Thesis does, because I happen to own a licensed copy, and use it throughout my sites.

So do not forget, that you have two clients; your principal client is Google. You must make certain you are giving Google what it needs in order for Google to give it’s clients what they are looking for.

So what Does Google need. Well, the big “G” needs content. But not just any content. Make sure that your content answer a question. If a person is surfing for something; what would they like to know about that “something? Get in the mind of your reader. Provide as much detailed content regarding the topic they are searching for, and Google will reward you handsomely.

Then use a website framework that is totally flexible, and easy to use. The most flexible WordPress theme I know off is Thesis. There are tons of videos from really knowledgeable webmaster covering just about anything you want the theme to do for you.

I’m not an affiliate of Thesis, so this is not the reason I’m recommending the theme. I just feel it is a great WordPress Theme Frame Work which rock!

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There are a lot of people out there attempting to build websites today. They’re easy to build, very fun to tinker around with, and a highly-ranked website can also make you a lot of money. There are many benefits that come with a website. However, in order for your site to rank well, you will need to apply these tactics.

Keep your URLs clean and simple. URLs that are cluttered with symbols and various database parameters do not help search engines in finding you because your website’s domain name is buried in it. In addition, long URLs do not look good in search results. This is one of the problems with building dynamic websites, so be aware of this if you are using dynamic architecture.

Put your keyword phrase in your images as an alternate text. This is one way you can add your keyword phrase into your document and it won’t appear repetitive to your readers. Be careful, though, not to overdo it, you do not want to look like you are keyword stuffing. Keyword stuffing can get your site banned.

You should keep in mind that search engine spiders cannot read images or videos. If you wish to include images on your site, make sure to add a descriptive text next to them. You can also use relevant keywords to tag the image or put the keywords in the name of the file.

Having a blog on your website not only gives you another way to provide relevant content to potential clients but also gives you another way to search engine optimize your website. You can use the free Google AdWords keyword generation tool to determine which article topics will drive the most traffic to your site.

This is probably the most cliche tip out there, but the only proven, fool proof method of getting more exposure and traffic is to create great content. Good content will automatically draw attention from customers. If you want to see a large boost in traffic, you need to create content that truly appeals to your visitors and customers.

To improve your site’s search engine optimization, make sure that every page of your site is thematically focused and simple to understand. If a page on your site covers multiple topics, it will be very confusing for a spider. If you need to express more than one topic on a single page, you need to create more pages.

Find a few core concepts or ideas for your website and keep a small group of keywords that revolve around these ideas. You do not want to attempt to tackle every big thing being searched online and lessen your impact on another. Rather than spreading across a wide range of keywords, you need to try and take control of a select few.

Applying these tactics above will certainly help your website to be found. It’s important to remember, a website that is not focusing on SEO, will ultimately collapse and fall to the back pages. You can avoid this fate by using these tips so get started today so that you can improve your rankings.

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The key with any piece of software is to know what you want it to do. A good place to start with SEO is with web site analysis. Make sure you’re using software that can help you analyze your website and make the necessary changes necessary to improve your search engine rankings. SEO tools that neglect on page factors can only get you so far. So make sure the tool you use can analyze on page and off page factors.

Use tools that can provide a solid understanding of on page optimization factors. Even if you can build links to your website quickly from high ranking websites, your search ranking may be short lived without adherence to the proper on page factors. Consider the basic factors like your meta tags, page load times, and use of keywords throughout your page. Make sure the online SEO tool you use can run an analysis on these factors for you on a regular basis.

Search engines like Google favor sites that load quickly. The reason why this is so important is because page load times are an essential factor in user experience. Consider two sites that offer valuable information. The first loads in about 4 second and the other in 12. Which one provides a better user experience? It’s a simple question, the one that loads quickly. Consider page load times when working to optimize your site. There are plenty of tools that can help you calculate load times quickly.

Submitting your website to major search engines can be one way to improve the timing associated with getting your site listed. I’ve used site submission whenever a new site is promoted and I need it to be scanned quickly. That said, I don’t believe that site submission is a strong aspect of any SEO campaign. This is because if your site is already structured the right way, it won’t take long to be indexed by a search engine.

Work on establishing in bound links to your website. You want sites to connect to yours in the form of inbound links. This is essential because it shows the major search engines that your website provides a good deal of value to consumers. This linking also carries the benefit of providing page rank value and assigning information that is attributable to where your site is listed on search engines.

If doing business online, you can find plenty of tools that can help you validate your code, evaluate on page factors, determine the speed of your website, help you submit to search engines, and build in-bound links. Chance are, if you want a single tool that can do all of these things, it wont be free. But as I like to say, you get what you pay for.

Before you spend all of your time trying to learn about search engine optimization and generating SEO campaigns, research search engine optimization tools that can help you to succeed online. Using software to do much of the heavy lifting can enhance your results and quickly allow you to achieve what would otherwise take months or years.

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One myth that many people believe in is that in order to rank well you have to create special pages on your site that are optimized for this purpose. The fact is, any page at all can be well ranked by the search engines if you set it up correctly. So creating SEO based landing pages just doesn’t make sense. If you are advertising with PPC you do need a landing page, but it’s not needed to rank in the organic listings. You want your visitors to arrive at one of your site’s main pages, rather than trying to create an extra page for them to land on. If you have pages that don’t get much traffic, focus on improving them instead of creating new pages. It’s simple to understand and grasp this concept if you know why landing pages are needed in the first place and what you should do to actually convert your organic traffic.

Another other myth that is quite common and you should be aware of when you are optimizing your site is that your site will be banned if you don’t conform to Google’s rules and regulations. The main reason is because most of Google’s regulations for webmasters are simply common sense. It’s not compulsory for you to study them if you are certain you are in the right. You need to make certain you aren’t doing anything that the search engines might see as spam or cheating. But yes, go through these Guidelines once because they keep updating and it will help you with gathering knowledge.

Some people believe another common fallacy which is that if you update your site frequently with fresh content it has a great benefit on your SERP rankings. Spiders will crawl your website more frequently if you are constantly updating it and adding fresh content but it will have little effect on the rank of your site. Therefore, you don’t want to update your site with forced changes just for the benefit of the search engines. It won’t have any major impact on them. A little searching will reveal that many top ranking websites in popular niches haven’t been updated in ages.

You have to realize that it takes some time and study to make search engine optimization pay off for you. You may get stuck in certain places, so don’t be afraid to ask questions and do research so you can move forward. Don’t worry if you make mistakes, the point is to learn and improve your skills so you can get the search engines to cooperate with you.

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Keyword research is important, no doubt, but there is no mystery to it.

There are two basic ways to identify a keyword you can use to drive traffic to you site and thereby increase your page rank. First of all there is the obvious ones; the product names people type when looking to buy at the lowest possible price. You can use Amazon or eBay to search through their best sellers and use the user reviews to help you gauge popularity. Once you find a few of these product based keywords, then the next step is to determine if you have a chance at making money; in other words, you now need to measure the competition strength (more on these latter).

Now, if you want to exploit a particular niche I recommend you start with the “root” keyword of that niche, and drill down into the long-tail keyword phrases until you find a “back-door” into the niche.  In marketing, one of the most important steps you can take is to segment your audience. If you can divide them by their interests, then you can craft a message that’s perfectly targeted at the group you want to pursue. It makes it much, much easier to grab their attention.

By way of example, if you take the root keyword “laptop” you will come up with many 2 and 3 word keyword phrases which are related to the root word. I always try to go with the 3 word phrases as they are closer to what a user may have typed into the search engine.

Its important to know that not everyone who uses an Internet Search Engine is looking to buy; they could just be researching. And because of this search engine results can be divided into two categories; research keyword phrases, and “buy” keyword phrases. Now depending on your business model you can go with one or the other.

Business Model And you Keyword Selection

If your business model is making money from ads placed on your site, then these ads will be contextually related to your content. Thus you want to attract the person who is doing research. They will most likely click on those ads as they will appear to include additional relate info.

On the other hand, if you are targeting the buyer, that individual has already decided to “buy”, hence an approach which helps the person make a buying decision would be more successful. For instance, you could compare several of the products related to their search, and in so doing provide a features/price comparison. just think about the last time you made up your mind about buying something, what was the final deciding factor which helped you reach for your wallet?

Competition Strength

No doubt you want to have a fighting chance at succeeding, so you need to select a niche with room for you. Existing competition is important, no competition could mean there is no money to be made in that niche, so don’t shy away from competitive niches. However; if you have not learned how to swim with the sharks, you best stay away from shark infested niches. On the average you what to find niches with a competition count of less than 30 thousand. You may see different numbers from other authors on this subject, but I find this to be a safe number. However; there are several assumptions made, particularly to your ability to drive traffic to your site, and your knowledge of both on-site and off-site SEO. Therefore if you are just starting out and SEO is still an esoteric term, then you may want to consider a competition level of less than 10 thousand.

Measuring Competition Strength

There are several paid for tools which can provide this information, however; you can obtain this data from Google by using certain search parameters. Most people are familiar with using the Google search engine, but depending upon how you present your search query your results can tell a totally different story.

To measure you competition strength you need to familiarize your self with certain Google search filters. A competitor will have performed certain on-site Search Engine Optimization tasks such as including the keyword phrase in the site title, as well as in the article titles, and may even have that phrase as their domain name or as part of it. Therefore when you are measuring competition strength for a particular keyword phrase you want to use the Google search filter intitle:”keyword phrase”. Just replace toe words “keyword phrase” with yours and the results will indicate how many sites are optimizing (competing)  for that keyword phrase.

There are other factors to consider in the evaluation of your competitors, but this is the start. from here you look at all the factors which makes them your competitors, and how you can beat them and even dominate the niche.

Once you have identified your keyword phrases, and ascertained the strength of your competition, then you will create an off-site keyword phrase campaign to drive traffic to your site. As you increase the keyword phrase related traffic your site gets the higher your page rank gets, and the closer to the top of Google’s Search engine Results page you get.

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By: Seo Traffic Spider

Search engine optimization is the activity of improving the volume and quality of real time traffic to web pages or whole sites from search engines through natural search results for targeted keywords. Most often a website that gets a higher position or ranking in the search results is the one which the searchers will visit more frequently. Therefore, it is important that a site is optimized to get real time traffic the right way to make it more search-engine friendly and get a higher rank in the search results.

Though SEO helps in boosting real time traffic to a website, it should not be considered as the marketing of the site. It may be easy for one to pay and appear in the paid search results for a set of keywords, however, the concept behind the SEO technique is to get the topmost ranking without paying since your site is relevant to the search query entered by the user.

The amount of time that can be spent on optimizing a website to get real time traffic can range from a few minutes to a long term activity. If your product or service is such that the keywords used are uncommon, then some general SEO would be sufficient to get a top rating. However, if your product or service industry is competitive or is in a saturated market, then it is important to dedicate considerable amount of time and effort for SEO. Even if one decides on simple SEO solutions, it is necessary to understand how search engine algorithms work and which items are crucial in SEO to get real time traffic.

The marketing approach that SEO adopts for increasing a site’s relevance is consideration of how search engines work and what searches are performed by users. The SEO process attempts to concentrate its efforts on a site’s coding, presentation, structuring, and also resolving issues that prevent search engine indexing program from spidering a website entirely.

Additionally, SEO efforts also include inserting unique content to web pages to make it more attractive to users and also to ensure that the search engine robots can easily index the content. Optimizing a site to get real time traffic can either be done by in house personnel or outsourced to professional optimizers who carry out SEO projects as a stand-alone service, like us – SEO Traffic Spider.

SEO tactics can be varied to achieve top ranking in search results. These fall into three categories (White-Hat SEO, Grey-Hat SEO, and Black-Hat SEO) depending on legitimacy and ethics.

White Hat SEO uses strategies which are considered ethically correct and legitimate by SEO’s as well as search engines while spidering a site. It would be best to use this tactic as a means of achieving top ranking in the search results for real time traffic. These tactics will not lead to penalties which are generally imposed when Black Hat SEO is used and even though it may take some amount of time to reap the rewards of this process, it will surely bring in promising results in terms of high rakings.

Grey Hat SEO uses tactics which may be considered legitimate if they are used correctly. However, these have been subjected to misuse by unethical SEO’s and webmasters. It is possible that your website will not get penalized or banned for using this strategy and it may be necessary to use this process at times, however, webmasters are careful in the use of these tactics. This is because search engines may penalize tactics that are subjected to abuse even though they are used in legitimate forms.

Black Hat SEO employs techniques that are considered illegitimate and ethically incorrect and which have been or will surely be penalized and cause your website to be banned by search engines. Since Black Hat SEO is subject to abuse widely because it tends to harm search engine user experience, it is highly recommended to avoid using it as a means of attaining high ranking.

About the Author:

SEO Traffic Spider, is a global provider offering its customers a full suite of SEO solutions ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.

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SEO Reseller program is purely 100% white label program that mainly contains all the basic aspects of Search Engine Marketing.  The vast potential and emergence of internet as a mean of earning that most of people have realized its importance that why SEO has gained so much of popularity.

So if anybody wants to make serious money then   SEO Reseller Program is the best choice of selection to get you on the internet.

A SEO Reseller program mainly benefits three parties. By opting the white label SEO reseller program one can easily offer the best SEO services with confidence and guarantee as it gives the hundred percent outcomes.

Different SEO companies are offering the SEO reseller guide which contains the detailed brochure that contains the complete knowledge and information that can assist the client about the reseller program.

These guidelines will help the client in selecting the bets SEO reseller program as well as the client will get to know about its working and benefits related to SEO Reseller. The guide explains the SEO Services, SEO packages and will assist the client in getting the information regarding the reseller program that the particular SEO Company is offering.

White label SEO Reseller has certain guideline that a SEO company should follows in order to secure the client’s interest:

•             Assign the best proposal to their clients mentioning price and signed document

•             Manages the vendor signs ups proposal and send back to us.

•             Sales and market support

•             Accommodate the SEO proposals

•             Contains information regarding the selling material for business development and provide them to the Partner.

•             Reselling information of the SEO Services at any up-price cost.

•             Creating a well bonding with the vendors

•             Create and manages the SEO Partner Management Account with the Online Project Management System.

•             provide custom weekly reporting to the reseller under Reseller’s SEO Reporting Format

•             give the client information regarding payments of bills as per bill cycle

•             provide them a sense of relief as they are under SEO Reseller Company Brand Only

All this guideline can help the clients in selecting the best   Reseller program that can administers them the latest services and packages schemes.

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SEO Vietnam, Profit By Search, riding on its matchless search engine optimization (SEO) services has emerged as the SEO giant on the world wide web landscape. With substantial cost advantages that Vietnam is renowned for. SEO services Vietnam, with its revolutionary ethical SEO techniques and deep expertise has been providing impeccable services in the ream of search engine optimization (SEO)

to enable websites to attain and retain top search engine rankings with popular search engines such as Google, Yahoo, Alta Vista, MSN and Ask Jeeves.

Search engines return innumerable results for every search term and if the website does not show up in the top search listings, it will not be able to attract any visitor, let alone generate business. This is where SEO Vietnam comes into play, with its time proven SEO techniques that empowers the website to not only get the desired desired targeted traffic but loads of qualified leads and conversions. SEO services Vietnam (SEO Vietnam) allows website owners to reach the global customer and get a strong hold of local as well as global markets.

Underscoring the web presence of a website, SEO company Vietnam provide measured solutions to help website owners to stay competitive and see his business thrive in fierce competitive environment. SEO Vietnam, Profit By Search also holds sway in social media optimization and social bookmarking, being the leading SEO company Vietnam.

The spectrum of services that are on offer from a reputed SEO Vietnam include competition analysis, analysis of keywords and key phrases, thoughtful link building, effective content management, forum, blog, directory, PR and article submission, pay per click marketing and social media optimization.
Make sure that your websites clings right there on the top of search engine listings with flawless services of SEO services Vietnam.

SEO Vietnam, Profit By Search has been offering impeccable services since 9 years. SEO services Vietnam has been leaving a trail of satisfied customers across the globe. Visit SEO Company Vietnam at VN-SEO.com. SEO Vietnam: Be The Online Buzz. SEO Services Vietnam: Experience the magic of #1 Google Ranking.

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An ideal SEO Company would be able to show results decisively. For instance, you can easily find out whether the SEO team has been able to generate traffic, convert most of the surfers to customers, build enough link popularity, boost sales, leads, and identify the tricks and tips to make a website stick on its top ranking for months together.

But, how would you locate this remarkably effective SEO Company?  Here are some aspects to judge before you can spot an efficient SEO team.

Achievements by the SEO Firm

The results would show how effective an SEO Company has been for its clients. Testimonials from the clients, portfolio check ups, and reviews of the SEO Company in social networking sites are useful ways to identify the best SEO Company for your website.

You can check the optimized websites and judge whether the results are true or not. Don’t forget to note the variety of websites tweaked by the SEO Company. How has the client websites ranked in search engines? What do the testimonials say? Can you pick the important positive points of the SEO Company? — Or, the websites don’t really have anything special about them. Answering these questions would help you find out the correct SEO Company for your business.

Own Ranking Formulae

SEO Company should ideally have a good team to work on the client websites. However, the best way it can showcase its optimization expertise is to make its own website SEO-savvy. When the site is ranked top and has won prestige, brand identity, and community, you can be sure that they SEO Company is also capable of doing the same for your website.

Old is Gold

SEO is not a new concept. It also takes a long time to show the results. Identify an SEO Company that has stayed in business for a long time and has valuable results to show. The main idea is to avoid fly-by-the-night firms which are there only to fleece money from you.

An SEO Company which has stayed in business would explicitly state the work it can do, results it can achieve, and the remuneration it needs for those tasks.

Duration of the SEO Work

SEO requires time and effort. It also requires a lot of monitoring, further tweaking, reporting, analyses, and social networking to be successful. In fact, SEO is an ongoing effort and constant updates needs to be integrated to the client site to keep it retain the top ranking.

As a result, most SEO Company offers a long-time optimization policy. The remuneration can either be project-wise, result-wise, or task-wise. In short, a good SEO Company official would be able to specify the exact tasks it would offer for the corresponding fees. It would also show you the results analytically over the period of time to help your website attain and retain top ranking.

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