Nestor Pabon» Internet Business Success Strategies

PPC Ads Should Be Checked Frequently

Brian Basch — Wed, 10 Jun 2009 07:52:41 +0000

A common cause for concern in any PPC advertising campaign is the quality and effectiveness of an ad. You need an ad that will not only draw people to your site, but will also lead to sales.

The ads of your PPC campaign are essentially small classified ads. They are built the same way, with a headline, body and call to action. The first, and most important, part of your ad is the headline. You will want something that grabs the reader’s attention and draws them in further. Then, with the body, you will state one or two of the benefits of your product. You will then end the ad with a call to action, directing your potential customer to your sales page.

In order to achieve optimal ads, you should use split testing. This will allow you to test ads against each other and find the strongest ad possible. The first thing you will want to do is set up 2 campaigns for the same product. These campaigns will use separate ads and link to separate landing pages for easy data tracking.

When you see which ad is stronger, you will tweak the weaker one and attempt to make it stronger than the first ad. Once it has reached that point, you will replace the weaker ad with a new ad and repeat the process. This can be done any number of times until you have an ad that you feel is as strong a performer as possible. This is one of the most time consuming aspects of PPC management but completely worth it. A strong ad can lead to strong profits.

You should build your ads around the keyword of your campaign. The ad will then be used to promote your products or services, or those of an affiliate program. Not all PPC allow the use of affiliate programs, but Google Adwords does.

You will want your ad to be as targeted as possible. Since you are paying per click, you want as many sales as possible to be generated from the traffic coming to your site. A broad keyword can draw traffic but will not bring in much sales.

There are many tools at Google Adwords to help you construct your ad. There are also many helpful tutorials and tools to help you manage your PPC ad campaign. Always be ready to adjust and improve your ad as this is the thing that will draw potential buyers to your site.

When you manage your PPC ad campaign you will need to pay attention to every aspect of it. There are 3 main areas to keep an eye on; keywords bidding and ads. Many people keep a close watch on keywords and bidding prices but fail to perfect their ads. This means that they are leaving a lot of money on the table. With these points you will be able to see how to perfect your ads and make more sales and profits.

Pay Per Click Conundrum – Google the cash hole ?

trevor weir — Sat, 30 May 2009 07:45:36 +0000

Google profits soared dived then soared again and soothsayerers are exclaiming that though this stock is gold it must be close to over performing; so what would justify something like this : Pay per click Advertising in Google is Dead.

Google accountants, who cheer in glee, as Google revenue continues its relentless climb would not even dignify this with a response. And yet Yahoo executives, who know who is eating into their ad share revenue would glumly agree. Google’s Adword advertising model is absolutely roaring along.

Would Google’s popularity hurt the customers? No, its a win win for them with more advertisers, more choices and google pumping more resources into faster servers etc. How would this work at a auto or car auction if the bidding area was suddenly flooded with triple the number of bidders. Bidders who perhaps stopped off on their way to a casino ? Would the trucks be cheaper or more expensive?

If you normally have 1200 potential buyers at your Saturday afternoon car auction then one bright Saturday afternoon 40 additional bus loads of happy go lucky gamblers stop by on their way to the casino, do you think that your cars going to be auctioned for higher or lower prices?

You truly hope that they beeline for the bus doors immediately afterward, because if they wander over to join the auction, the prices of all vehicles will go up higher and higher. And was this good for you or the Auctioneers? You already know the answer to that one.

The death of adwords right? Does it make more sense now? The tool becomes less and less useful to you as the price per click skyrockets.

So, perhaps the rumors of the death of Pay Per Click were justified? Google has already said that mom and pop bidders are the most careful and get the highest returns and best ROI. But lately, that could just be because they either aren’t bidding or have found somewhere else to bid.

This is exactly what happens when many corporate buyers run in and bid up keywords without taking the time to seriously learn the craft.

What is currently happening to many of your campaigns that were turning a fair profit just 4 months ago? How about those absolute winners that you have had running for a couple years? You have adjusted, pruned optimized and now there is very little left you can do. The frustration sets in and you are regretfully pause the campaign. Its now, no longer profitable.

Not funny right? But this scenario is being played out all over the pay per click world all day long.

You are not alone. In helping a friend with some PPC on Google, I noticed a curious phenomena. Over 40 brokers pushing up the price bidding on three phrases and just one lone broker in yahoo and nobody at all on msn.

By Friday of the same week, Google was reporting over 9,000 searches on just 3 related key phrases – Fly condo, Fly Condos and Fly Condos Toronto.

Not only did the competing real estate agents bid the Google prices above the dollar mark, but they also clicked on each others ads by the thousands. I know this because several of them filled in my form after clicking on my ads too. In the meantime, my Yahoo costs stayed serenely under 15 cents per click.

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Pay Per Click: its Correct Use in Earning Online

Sean Galusha — Sat, 02 May 2009 07:55:13 +0000

The internet has given many people a lot of opportunities to earn, and especially in a tight economy, more and more people are turning to the internet to make money. The most common way is to host pay per click advertisements.

Basically what this means is that you will place a variety of links, banners and other tags that will direct the surfer to another website. The latter would pay you a certain amount of money every time someone clicks on the link, thus letting you earn money.

It would be fun if it was that simple and easy to do, but unfortunately, there is more to it than just that. In order to entice other websites to advertise in your website with a PPC setup, then your website must have a certain degree of popularity as well.

If your site is popular or has many followers and readers, this will not only cause many businesses to post their ads on your site but would also increase advertising cost, that is, your pay per click of the ads is higher.

To be able to accomplish this, you should make it your goal to have your website land at the top three spots of your keyword or the subject of your website. This means that you will have to make use of search engine optimization so that you can improve the traffic in your website and thus, increase the profits you generate through advertisements.

Another means of getting more traffic to your site is by advertising your site as well. However, in doing this, it is important that you advertise on sites similar to your site’s topic so that visitors would be interested to visit your site as well.

In other words, to generate more income from advertising, you need to advertise your own website too. After gaining much popularity and website traffic, then you will be able to earn more than ever.

All these should be planned carefully. Strategic planning should be done to realize your aim of earning money online.

Adwords Management: Avoiding the ‘Google Slap’

George Christopher — Tue, 28 Apr 2009 07:17:06 +0000

Proper management of your Google Adwords campaign will prevent your campaigns from getting what is commonly referred to in the internet marketing world as the “Google Slap.” So exactly WHAT IS the Google Slap? That’s when Google decides that you have done something that is either against their policies, quality guidelines, or against the law and they decide to “slap” you for it.

Sometimes that punishment results in your website being removed from its index and search results. Other times, it may be an “adjustment” downward for your page ranking. Here is how Google puts it in their own words:

“Google may temporarily or permanently remove sites from its index and search results if it believes it is obligated to do so by law, if the sites do not meet Google’s quality guidelines, or for other reasons, such as if the sites detract from users’ ability to locate relevant information. We cannot comment on the individual reasons a page may be removed…” (Google Webmasters/Site Owners Help Manual)

The “Google Slap” is mostly used when referring to cases where organic listings are penalized. Organic listings are free search results that appear below and to the left of paid ads; however, make no mistake about it; you can get “slapped” for running bad Adword campaigns as well. An example of having one’s Adword campaign being slapped would be where perhaps your ads were costing $3 a click and suddenly Google raised your minimum bid to $10.

Here are some of the common mistakes people make in their Adword campaigns that result in Google slaps: -Poorly written ads with extremely low click-through rates -Using too many broad-matching keywords, which really have no relevancy to the terms searched on; this will also result in low click-through rates, which will get you “slapped” with higher ad prices. -Low quality scores, where there is no relevancy between the keywords searched on, the Adword copy, and the landing page. -Using a destination URL that is not congruent with the display URL in your ad -Deceptive advertising; DON’T do this.

There are many other ways to get yourself slapped, but I think you may be getting the picture. Now, what you REALLY want to get from Google is what is referred to as “Google Love.”

Google loves for its searchers to find what they want; in fact, if you can figure out a way to make sure that your products or services are exactly what a searcher is looking for, Google will LOVE you. It’s really that simple. Many people try to over-complicate this.

Google loves for its searchers to be happy and they will reward you will lower-priced ads if you can consistently and effectively make this happen. Many advertisers don’t know it, but the ads at the top are not necessarily the ones who are paying the most. The Google bidding process factors in something called a “quality score,” which is the great equalizer. Quality scores assure Google that an advertiser cannot simply “buy” their way to the top position without giving the searchers value in return.

I don’t know about you, but I would rather be loved than slapped – especially when we are talking about my Google Adwords campaign. If you follow Google’s guidelines, do your market and keyword research, and spend some time learning about effective Adword campaign management techniques, I promise that you will feel lots of love…and not only that…you will find yourself with a profitable Adwords campaign.