What is Linkbuilding and How Can you Benefit from It?

Everyone who does business online knows that they want to be on page one of the Search Engine Results Page (SERPs), yet very few know just how to do this.

So why is Linkbuilding so important you your Internet Based Home Business? The answer is simple Traffic!

Consider this… if you where going to open a brick, and mortal retail store, would you locate it in some back alley or on the busiest sidewalk in your town/city?

The same is true for your Internet Based Home Business.

But we have not answer what Linkbuilding is and how it can benefit you…

Linkbuilding is the process of getting “votes” to your site from highly ranked sites.

You see, when the Search Engine Spiders or “Bots” visit those sites, they will find a reference to your site; this will cause the Bots to consider your site popular because a highly ranked site said so just by hosting information about your site.

Any site with page ranked 5 and above is a great site from which to set up a Linkbuilding campaign.

It isn’t hard to do this. You will use several “web property” sites to build your Linkbuilding campaign. Following is a list of the type of sites you will need:

• Social Bookmarking
• RSS Aggregators
• Social Network Sites
• Authority Sites
• Free Blogs

What you want to do is create an account which you will use to post information about your site in each one of these “web property” sites. I recommend you use one user account per site you are promoting. The key here is that your sites will be “Thematically” built following a Silo structure. In a future article I will go over these two points.

Therefore; every time you add an article to your site(s) you will post an excerpt (summary) about the article in each of the  “web property” site types mentioned.

If you are using a Blog (which I highly recommend) you can automate at least two of the most important Linkbuilding process. For instance, with Wordpress you can install certain plugins which will automatically post a summary of your articles in both Social Bookmarking and RSS Aggregator sites for you.

To get a summary of your articles published in your Social Networking Sites, you can use your sites RSS.

The Authority Sites I’m referring to are blogs with Page Ranks of 5 or better with “dofollow”  turned on. The “dofollow” filter basically tells the Bots they are allowed to follow the URLs listed in your comment. Therefore; if you include your sites URL, the Bots will follow it to your site. This creates a “Vote” to your site in the eyes of the Search Engine Bot.

Therefore; you want to find Blogs with high page ranks which have the “dofollow” filter turned on, and are “Thematically” related to your site.

It is not difficult to find these sites. There are a number of free tools which can help you accomplish this task. I like Comment Kahuna, while others prefer Comment Hut.

There is a difference between them. Comment Kahuna tends to return blogs which have categories “related” to your keyword. The key point here is that this program will search for Categories related to your keyword; these returns articles which may not be 100% related to your keyword. Comment Hut, on the other hand, will only find blogs which have articles which contain your selected keywords; therefore the results are 100% related. However; Comment Hut is not free. But they do have a “light” version which is free and you can download it here.

Free Blogs are another source from which to buildlinks. The ones I mainly use are Squidoo, and Hubpages. There are other like Live Journal, and such which you should search for. These sites allow you to publish articles in the blog they create for your user account. Within these articles your are able to add your links pointing to your sites; thereby creating back links to your articles.

So I will leave you with the following terms: Money Sites and Link Sites.

Your money sites are sites you host via your preferred hosting company. These are mini sites; containing 5 – 10 articles total. Each of these mini-sites will have at least two income streams. One of them can be Adsense, and the other a product from either Clickbank, Commission Junction, Linkshare, Share a sale or related CPA offer.

Your Link Sites are used for creating Back Links to your Money Sites

Now to answer the very last part of How can a Linkbuilding Campaign help you…

Here is the short and sweet answer; the more links you have from sites Ranked 3 or better, the closer to the First Page of the Search Engine Results Page your site gets. And this is like locating your Money Site on the busiest sidewalk in your town.

If your are interested in automating this entire process you may want to look into Brute Force Linking Loop Hole. This is the program I use to Rank my sites on Google’s front page within 2 weeks of launching them.

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1. 10 Excellent RSS Tricks and Hacks for Wordpress
2. Why Is Search Engine Optimization Important?
3. Check Google Backlinks -Some Valuable Facts!

It’s also known more commonly as a backlink.

The search engines as a rule give less importance to a website involved in two way linking (where both websites link to each other) since this has been abused so much in the past by webmasters seeking to achieve high search engine rankings.

There is still a benefit to be had with two way links especially if you are linking to a prominent site so if your only choice to link to a prominent website is by linking back to them from your website, by all means do it.

Just remember if you can get them to link back to you only (one way link) it will be more beneficial to your search engine rankings.

Remember that the website you are linking to (or getting one way links from) should have content related to the content on your website.

One way links are far and away the best way to boost your rankings in the search engines, ultimately bringing you more traffic as more people find your website in the search engine results.

The more “important” (from the search engines point of view) the site that is linking to you is, the better, and this is what separates the big boys in relation to search engine rankings.

When considering finding out more about buy backlinks ; it pays to do a little research first as a good way to move forward fast!. Watch the sharks out there!

One good way to get the ball rolling is to submit articles to article directories (see the Articles Directory article for specific information).

The main thing here is to make sure the article directory you are submitting has itself got a good page ranking with Google.

It’s very important to ensure that your one-way links have related content to your site.

Even when it is coming from a high ranking page, if your incoming link is from a website selling flowers, and your selling cars on your site, it’s unlikely to benefit you much.

If though your site was about tires for cars then the link would be far more likely to be a benefit for you in search engine rankings.

The more one-way links you can get from relevant, trusted (in the eyes of the search engines) and quality content sites the better. Remember that a single quality one way link will probably provide more of a benefit to your website than be 20-30 low quality links (un-trusted, sub-quality, not entirely relevant content to your website, or combination’s of these problems).

The other thing you will definitely want to do is to mix-up your anchor text from these one-way links (Anchor text is the text shown on screen for a link to your website).

Wherever possible you will want to try and control what is in the anchor text on these sites (obviously this will not be possible some times because it’s not your website, however I’ve found many web masters are happy to help).

You really do not want to have the same anchor text for many incoming links from many sites as this can set a red flag to the search engines, who may very well rate your website less important because they believe you may be manipulating the results (I’m not saying that the anchor text for every one way link needs to be unique, just that you should ensure you have a number of combination’s of them in use).

You want to have your best keyword phrases in use with your incoming links, but use a lot of variation and even just some regular links (just your domain name in the anchor text) will help keeping things natural.

The other thing you want to do is be sure to not always link to your root directory of your website, but rather directly to articles, etc. This allows your incoming link to be targeted for a particular page.

For example I have submitted articles to various article directories that are a subset of a more comprehensive article.

In this case I’ve chosen to link from the article directory direct to the more comprehensive article on my website.

I’ve also ensured that the article is not just a duplicate, since search engines dislike duplicate content and will mark down your websites importance if duplicate content is found.

Of course one way links to your website will not only boost your website’s search engine rankings, but it will also bring traffic to your site.

Start slowly and build up the links over time, you will find your likely to get far better results doing it this way, and that it’s also more likely that your great search engine rankings are likely to “stick” in the future.

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Hyperlink Thoughtfully For press release services that allow you to include hyperlinks within the release, make sure to hyperlink from the keyword you identified instead of using non-optimized keywords like “click here.” While not all press release services allow html or hyperlinking, most will allow you to at least include a link back to your site in a resource or contact box, or once in the “about” section.

Consider Purchasing The Upgrade Option If presented with the opportunity to upgrade, in most cases, do so. Upgrades generally offer you the opportunity to specify the anchor text of a hyperlink or in some cases, include a hyperlink that a free package doesn’t allow. Not all upgrades are created equally, though. Consider the page rank, traffic volume, trust factors, and cost when determining whether to upgrade or not.

Distribute Your Release to a Variety of Services When submitting press releases for link building purposes, don’t submit to just one service – instead submit to a variety. Some press release sites will check to make sure that your release is unique, however, so make sure to distribute to those sites first. Start with the quality sites that have a number of links and tend to be picked up by the press; also re-write some of the verbiage in your release so as to avoid duplicate content. Simple things like re-writing the header or a few sentences within the release can make sure that your release will be picked up by a number of services.

Place Your Release On Your Own Site And Link Internally Once you’ve submitted your press release to a few press release distribution services, you should also make sure that it has a home on your own web site. In a news or press release section of your site, upload your press release, then add in hyperlinks from the keywords in the release, linking to relevant pages on your site. While you shouldn’t overdo it on internal hyperlinking, three to four hyperlinks to relevant pages – from keywords – is fine.

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