Why Resource Boxes are a Critical Component of Successful Article Marketing

For some time I’ve been advocating that Article marketing is a great way to boost your traffic levels.  It’s easy.  You can do it without making a large monetary investment.  It has staying power.  It works on multiple levels.  And it’s proven.  Really proven.  There’s nothing theoretical about the value of article marketing.  People use the technique every day and get measurable results.

But successful traffic generation with article distribution isn’t just about creating the right content and having the right title to go with it.  That can attract eyeballs and readers, but it doesn’t guarantee one iota of traffic back to your site directly from the article.  Your resource box is the bridge between those readers and your site.

The resource box, which some sites may refer to as your “author bio”, is the place where you’re allowed to leave a backlink to your site.  This is where you need to give people a reason to find out more about you, what you’re doing and your site.

People often think of article writing and traditional copywriting as two distinct entities.  That’s not really the case.  A good article writer needs strong copywriting skills-especially in terms of the resource box.

You need to create a few compelling brief paragraphs of text that will naturally encourage readers to visit your website after persuing your articles.  Most people fail to do that.

When you hear people say that they produced great articles and didn’t see significant bumps in traffic, it’s quite likely that they had a faulty resource box.  People foun their articles, but didn’t feel the need to visit the site afterwards.

One common reason?  The author treated the box like an “all about me” opportunity.  You know, “John Does is the Director of Operations for Widgets International and has written several articles on widget-related topics”.

That kind of thing doesn’t get traffic.  Period.  At most, you’re going to get a trickle.  You don’t want a 1% click-through rate on your articles to your site if you’re serious about herding visitors.  You want to up that number to at least 25%, maybe higher.

Here’s some good news…  You can do that.  It’s possible to write articles that get a lot of views and that convert those views into high visitor totals.

We’re going to discuss a few ways to do that in our next post.

Tags: article marketing, resource boxes, traffic

Tags: residual income, internet home business

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Hi, this is Néstor Pabón I'm just a regular "Joe" who discovered internet marketing back in 2004, and by 2005 had replaced my day time job pay check, and doubled it by mid 2006. If you liked this article and would like me to share with you how I make my living online subscribe to my Newsletter for more tips and "insider" strategies.