There are lots of ways to ruin your website design. Unattractive photos that are improperly sized, contrast that has been poor, color schemes that do not work, and unexciting content are among them. But if you are looking to understand how NOT to design websites for failure, then you essentially really should answer this matter: what does your site do for the site visitors?
In truth, visitors don’t care about your website and what you now say in your web site. All they care about is what your website can perform for them. And customarily, guests wish to find information from a website, additionally want to acquire something they necessitate, and additionally they desire to be entertained. If the site is none of the above, you then can expect your competitor website to be creaming with the money, traffic, and loyalty.
What does this reveal about how you should design website pages? Your comprehensible focus has to be for the experience you are going to give to your guests. Do you have content that makes sense to them? Is your navigation effortless and prompt enough? Do you think you’re even certain your internet site loads on both Mozilla or Internet Explorer browsers? One can lose visitors immediately if you do not guarantee that they could reach your website. It is very easy for site visitors to leave your web site and change to your competitor’s site.
One online hotel booking engine attempted to provide clients an outstanding experience by tying up their hotel products to charity. Cause marketing and Public Relations is often rather effective, but you can easily lose your magic using a bad design. Being too cluttered dissolves the fundamental attribute of this advertising approach and can dilute the possibility for a positive, moving experience among the latent market.
You also have to take into consideration the Search Engines. Take the big “G” for example, and one of their recent changes. Google will take a look at your site, and if the portion of your site which is above the fold is jammed packed with adverts you are not going to impress them, and your site will not get favorably ranked, if at all.
Therefore you most take into consideration many factors when designing your site. But the most important factor of all is how easy can your reader find the content they came looking for.
I have learned that the use of “Categories” helps your user know what they are about to read. Take this following site as a way of example:
I really liked what Kelly (webmaster) did. She is using a theme named Thesis. And by the looks of it, it seems to be a very flexible theme. As you can see, she has added graphics and a description to the category which tell the reader what they can find in this section. This is a perfect example of how to properly use Categories. However; not all themes give you this flexibility. But I know Thesis does, because I happen to own a licensed copy, and use it throughout my sites.
So do not forget, that you have two clients; your principal client is Google. You must make certain you are giving Google what it needs in order for Google to give it’s clients what they are looking for.
So what Does Google need. Well, the big “G” needs content. But not just any content. Make sure that your content answer a question. If a person is surfing for something; what would they like to know about that “something? Get in the mind of your reader. Provide as much detailed content regarding the topic they are searching for, and Google will reward you handsomely.
Then use a website framework that is totally flexible, and easy to use. The most flexible WordPress theme I know off is Thesis. There are tons of videos from really knowledgeable webmaster covering just about anything you want the theme to do for you.
I’m not an affiliate of Thesis, so this is not the reason I’m recommending the theme. I just feel it is a great WordPress Theme Frame Work which rock!
|Hi, this is Néstor Pabón I'm just a regular "Joe" who discovered internet marketing back in 2004, and by 2005 had replaced my day time job pay check, and doubled it by mid 2006. If you liked this article and would like me to share with you how I make my living online subscribe to my Newsletter for more tips and "insider" strategies.|