Google profits soared dived then soared again and soothsayerers are exclaiming that though this stock is gold it must be close to over performing; so what would justify something like this : Pay per click Advertising in Google is Dead.
Google accountants, who cheer in glee, as Google revenue continues its relentless climb would not even dignify this with a response. And yet Yahoo executives, who know who is eating into their ad share revenue would glumly agree. Google’s Adword advertising model is absolutely roaring along.
Would Google’s popularity hurt the customers? No, its a win win for them with more advertisers, more choices and google pumping more resources into faster servers etc. How would this work at a auto or car auction if the bidding area was suddenly flooded with triple the number of bidders. Bidders who perhaps stopped off on their way to a casino ? Would the trucks be cheaper or more expensive?
If you normally have 1200 potential buyers at your Saturday afternoon car auction then one bright Saturday afternoon 40 additional bus loads of happy go lucky gamblers stop by on their way to the casino, do you think that your cars going to be auctioned for higher or lower prices?
You truly hope that they beeline for the bus doors immediately afterward, because if they wander over to join the auction, the prices of all vehicles will go up higher and higher. And was this good for you or the Auctioneers? You already know the answer to that one.
The death of adwords right? Does it make more sense now? The tool becomes less and less useful to you as the price per click skyrockets.
So, perhaps the rumors of the death of Pay Per Click were justified? Google has already said that mom and pop bidders are the most careful and get the highest returns and best ROI. But lately, that could just be because they either aren’t bidding or have found somewhere else to bid.
This is exactly what happens when many corporate buyers run in and bid up keywords without taking the time to seriously learn the craft.
What is currently happening to many of your campaigns that were turning a fair profit just 4 months ago? How about those absolute winners that you have had running for a couple years? You have adjusted, pruned optimized and now there is very little left you can do. The frustration sets in and you are regretfully pause the campaign. Its now, no longer profitable.
Not funny right? But this scenario is being played out all over the pay per click world all day long.
You are not alone. In helping a friend with some PPC on Google, I noticed a curious phenomena. Over 40 brokers pushing up the price bidding on three phrases and just one lone broker in yahoo and nobody at all on msn.
By Friday of the same week, Google was reporting over 9,000 searches on just 3 related key phrases – Fly condo, Fly Condos and Fly Condos Toronto.
Not only did the competing real estate agents bid the Google prices above the dollar mark, but they also clicked on each others ads by the thousands. I know this because several of them filled in my form after clicking on my ads too. In the meantime, my Yahoo costs stayed serenely under 15 cents per click.
Related posts:
- Pay Per Click: its Correct Use in Earning Online
- Adwords Management: Avoiding the ‘Google Slap’
- Learn: Getting More Followers On Google Plus
- Daniel Young’s Push Button Cash Site – I Am So Disappointed!
- PPC Ads Should Be Checked Frequently
 | Hi, this is Néstor Pabón I'm just a regular "Joe" who discovered internet marketing back in 2004, and by 2005 had replaced my day time job pay check, and doubled it by mid 2006. If you liked this article and would like me to share with you how I make my living online subscribe to my Newsletter for more tips and "insider" strategies. |
