Buying the No. 1 ad position on Google is cost-prohibitive for most budgets, but you don’t necessarily need to be on top to boost sales, writes Blizzard Internet Marketing’s Carrie Hill. She offers a primer on using Google AdWords to land your ads in the spots most likely to maximize your return on investment. See further below for a link to the original article.
First of all I must confess that I do not use Adwords, and am terrified at the prospects of loosing my shirt with it. However; I have read about many who have done well and even written how to books on the subject. My problem is that running an Adwords campaign takes certain fortitude, and considerable amount of time to do it right. Since my business model does not incorporate paid for traffic tactics like PPC or PPV Adwords has been a stategy I have avoided.
Carrie Hill says “…Reality and actuality sometimes don’t start off in the same place, or even the same hemisphere. When we talk about Google AdWords, clients sometimes expect a few hours of education on how the setup of a campaign works, and then they’re off and running – generating thousands of dollars with minimal involvement.
That’s their expectation. The reality is AdWords for even a moderate budget could really be a full-time, 40-hour-per-week job. There are many intricacies in an AdWords account, and it’s becoming more complicated by the day. Analytics plays a vital role in deciding how to spend your money effectively.”
I can not imagine myself glued to the keyboard and monitor screen for 40-hour. Heck I left a 60 hour per week engineering career! So you know that the last thing I want to do is repeat the past. However; there seems to be a few tricks of the trade one should learn if you are going to use Adwords.
In her article Carrie shows you how to find the most profitable positions, and how to create automated rules in AdWords to ensure your keywords show ads in the most desirable places on the search results pages.
She talks about using certain analytic, and how to manage your CPC in order to get the maximum return on your investment. So go over to Search Engine Land and read Carrie Hills article. I think you will learn a lot from it.
Source: Seach Engine Land
|Hi, this is Néstor Pabón I'm just a regular "Joe" who discovered internet marketing back in 2004, and by 2005 had replaced my day time job pay check, and doubled it by mid 2006. If you liked this article and would like me to share with you how I make my living online subscribe to my Newsletter for more tips and "insider" strategies.|