The Future Of Mobile Marketing – Is It Here?

Is this the year of Mobile Marketing? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scal for mobile to move beyon and emerging media tactic for mainstream marketers.

Mobile is finally experiencing its tipping point as one of the critical components of the digital marketing landscape, much like search marketing experienced in the ealy 2000s and social marketing during the past few years. Nielsen reports that within a year, smartphone adoption will exceed the adoption of simpler, feature phones. We’re coming to a point where the majority of phones – and consumers – will have Internet connectivity wherever they go.

Mobile is perhaps one of the most exiting and revolutionaly forms of media to flourish over the las decade, as it builds exponentially on the groundbreeaking changes brought on by search and social. While the PC Internet is completely divirced from the physical world, mobile breaks down the walls and brings the power of the Internet into the real world in real time.

Imagine you’re in the grocery store, and you can easily look up a product’s ingredients, compare the price of products in the isles with those in the neighboring store, check other customers’ reviews, and see how popular a product is with other shoppers in your area. This is a vision of our not-too-distant future. As a matter of fact being able to check the ingredients of a product and comnpare its’ prices with other neighboring stores is already here, and my wife loves it. If someone has access to information anytime and anywhere, how does that change the way you market? Think about?

Is this the year of Mobile Marketing? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scal for mobile to move beyon and emerging media tactic for mainstream marketers,

Mobile is finally experiencing its tipping point as one of the critical components of the digital marketing landscape, much like search marketing experienced in the ealy 2000s and social marketing during the past few years. Nielsen reports that within a year, smartphone adoption will exceed the adoption of simpler, feature phones. We’re coming to a point where the majority of phones – and consumers – will have Internet connectivity wherever they go.

Mobile is perhaps one of the most exiting and revolutionaly forms of media to flourish over the las decade, as it builds exponentially on the groundbreeaking changes brought on by search and social. While the PC Internet is completely divirced from the physical world, mobile breaks down the walls and brings the power of the Internet into the real world in real time.

Imagine you’re in the grocery store, and you can easily look up a product’s ingredients, compare the price of products in the isles with those in the neighboring store, check other customers’ reviews, and see how popular a product is with other shoppers in your area. This is a vision of our not-too-distant future. As a matter of fact being able to check the ingredients of a product and comnpare its’ prices with other neighboring stores is already here, and my wife loves it. If someone has access to information anytime and anywhere, how does that change the way you market? Think about?

Click on the image to find out how you can take advantage of this market