If you want to make article marketing a serious component of your traffic generation strategy, you need to start at the top. At the top of the article, that is.
You may be able to get the backlink value of article syndication simply by publishing an article using the right keywords that’s been placed in a popular directory category, but if you want to REALLY maximize the number of visitors your text can produce, you need to start things off with an eye-opening title.
People really do read the articles at those directory sites. EzineArticles.com is a great example. An article there can drive a load of traffic directly to your site via the resource box. Article marketing isn’t all about SERP improvement at all.
And nothing makes an article “pop” like a good title.
There’s a reason why top copywriters will tell you that the most important part of any letter or page is the headline. That’s your one chance to really attract attention. In article marketing, the title is the equivalent of your headline. If you offer an incomprehensible or completely boring opener, no one is going to read the article–especially when it’s surrounded by other articles in your niche that do feature attention-grabbing titles.
So, how do you come up with a great title?
You need to combine your own creativity with a few core rules. Let’s discuss the rules first.
Firt, the title needs to give the reader an idea of the actual content to follow. If your intentions aren’t clear, it isn’t going to pay off. Second, the title does need to contain your targeted keywords. This is an important factor because a well-optimized article will do better with Google, creating article views via keyword searches. Third, your title shouldn’t be too long. There’s an art to balancing enough information to provide a good preview with keeping things short enough not to be cumbersome.
If you’re playing by the “rules”, you’re ready to write a great title. In our next post we’ll talk about a few ways to construct winning article titles that will increase your traffic.
To learn even more about how you can use the power of article marketing to drive tons of targeted, profitable traffic to your website or blog, I highly encourage you to download the eBook titled
“The Article Marketing Blueprint”
This is “A Blueprint for Article Marketing Success”.
Tags: article marketing, articles, headlines, titles
Tags: residual income, acn
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 | Hi, this is Néstor Pabón I'm just a regular "Joe" who discovered internet marketing back in 2004, and by 2005 had replaced my day time job pay check, and doubled it by mid 2006. If you liked this article and would like me to share with you how I make my living online subscribe to my Newsletter for more tips and "insider" strategies. |
