If you’re writing or creating content, or if you want to be an effective blog writer, it’s not something that you can just jump into. You have to have a basic understanding of the type of writing you’ll be doing and who it’s targeted to so that you’ll be able to cater to the people who are reading what you have to say. When you create content, it’s like making a product or offering a service. People have to want it ” and you have to show them that they want it. Make it witty. Make it engaging. Depending on the subject, make it funny or a little bit sarcastic.
Don’t talk over people’s heads with a bunch of technical jargon that they won’t understand. Most people don’t like that, unless you’re writing something very technical for a very specific market. Most of the Internet writing and blog writing is written between a sixth and an eighth grade level. That doesn’t mean that people are stupid, but only that they don’t want to have to work too hard to understand something. They are busy. They have things to do.
Writers and artists should always have one goal in mind. Provoking an emotional response from their audience. If you can get a reaction from people, chances are you can get them interested enough to keep reading, subscribe to your blog, and/or tell their friends. Whether you are shocking, funny, or suspenseful an emotional response from your readers is a must.
It doesn’t matter if you’re working on an article, a brochure or a blog post, it’s a good idea to add your personality to whatever it is you are writing. There is only one way to write words that move people: by writing them from your heart. People want to be able to relate to what they are reading, if its real and has real voice your work will gain more exposure.
Another thing you’ll need to consider for effective content creation is that people can and do plagiarize. Don’t do it. There are many ways to get caught anymore, and if you do you can get in a lot of trouble. It’s also not fun to find that your content has been ripped off by someone else. If you steal from others to fill up your site or blog you’ll lose all of the credibility you would have had with your audience, too, and who wants that? It certainly won’t keep people coming back!
To be effective at blogging, even more so than content writing, you have to have a niche. There are some personal blogs out there that are more like diaries, and there’s nothing wrong with that. Many people enjoy writing these, and quite a few people enjoy reading them, too. However, if you have a business and blog for that reason, being more professional and staying on a particular topic is vital. Few people want to go to your real estate blog and read about how your child has the flu so you’re watching TV in your pajamas all day. Most people don’t care. They’re looking for information on your business only.
Who are you talking to? It feels like a Robert DeNiro scene from taxi driver (almost). But you have to remember those words. It can’t be stressed enough: KNOW YOUR READER. How old are they? What is the demographic? Male? Female? What other interests do they have? Asking yourself these questions and fine tuning your blog or content to their interests will seriously pay off in the long run.
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Hi, this is Néstor Pabón I'm just a regular "Joe" who discovered internet marketing back in 2004, and by 2005 had replaced my day time job pay check, and doubled it by mid 2006. If you liked this article and would like me to share with you how I make my living online subscribe to my Newsletter for more tips and "insider" strategies. |
