As a blogger, having authority is one of the most important things to have, and I consider it one of the most important investments a blogger will ever make.
If you learned anything from yesterday’s issue of From Planning to Earning, you will have found out that authority is a key factor to making money blogging.
It also has a lot to do with building your blogging community, which is even more important than making money. So how can you build authority and achieve these two great feats?
1. The Obvious: Write Great Content
The truth is, you alone can’t build your authority. You need support from others. As a matter of fact, they are the driving force towards you becoming an authority blogger. Writing great content is one of the best ways to draw people’s attention to your blog.
It is always important to give your best when trying to write for your blog (and other blogs) because your content is a reflection of who you are.
Another great reason why it is important for you to write great content is because high quality articles are going to go viral. The more the word spreads about your post and your blog, the more people will know about you and the more people can help contribute to your blog.
Another important reason you should always write great content is that it increases your perceived value. If you are always writing great content on your blog then people will always see you as someone who knows what you are talking about and you will be able to get great results.
2. Don’t Just Talk, Talk Value
One thing many bloggers do is they just talk out their time. What matters most is not whether you update your blog or not, but the impact your blog has on others.
Research is a key element to building your authority as a blogger. If you take a look at most of the top blogger’s in your niche, you will discover that people take them for what they say and a lot of people will readily believe anything these bloggers publish.
It is very important to research effectively before writing anything on your blog because a lot of your readers will take your word for it and if they discover what you said was not correct, you may pay dearly for it.
People don’t like to be deceived, they love to have the best and the most accurate information given right to them. As an authority blogger, they look up to you to give them this. Don’t let their belief in you sway to anything less than well-trusted.
3. Be a Professional
Another important thing that every blogger trying to build his/her authority must do is to be professional.
It is very important not to neglect some important aspects of your blog like your blog design, logo, eBook cover designs, etc. People love you being professional and the more professional you are the more respect you will earn.
Another reason why you should be professional is that people will tend to stick with your blog and they will also love to promote your work.
Most people who are new to the web can hardly differentiate between someone with a big audience and someone with a small audience. They believe having a great design and a great professional attitude means you are doing something right.
Another way you can look professional is in your content,. Many people fail to proofread their work and leave their posts filled with a lot of typos and grammatical errors. This will not attract the right type of people to your blog and it will also cause a lot of people to see you as someone who is not serious.
4. Influence Others
Another great characteristic of successful bloggers is that they are people of influence. If you see a lot of new bloggers they will tell you they were influenced by “so and so” blogger.
It is very important to try your best to influence everybody who comes across your work in the blogosphere. A guest post can score you some backlinks and do some wonders on your traffic.
But a reader you influence will keep talking about you as long as he/she is blogging. Do your best to influence as many people as you can!
5. Speak With Power & Authority
Another great way to build your authority as a blogger is by speaking with power and authority on your blog. You don’t need to be speaking subjectively on your blog, but speak like you know exactly what you’re talking about.
One thing many blogger’s do is go on speaking subjectively on their blogs, which will not help you. It will only reduce your perceived value.
Try to speak with authority and boldness on your blog. In any post you write, that persona will make your readers take you for someone who knows what he/she is saying and they will be able to cite and quote you outside your blog thereby helping you build your authority.
6. Build On Your Strengths
Another great way to build your authority as a blogger is by building on your strengths. There are various types of authority and respected bloggers and one thing I can notice from them is that they have built on their strengths.
If you take a look at Darren Rowse and Seth Godin, you will notice they update their blogs everyday mostly with short posts. And they remain highly respected.
If you take a look at Glen Allsopp you will notice he only updates when he likes with super long and high quality posts, and he is also respected.
What matters most is not taking the methods of others, but finding out what works best for you.
7. Network With Influencers
Who are the top bloggers in your niche? Why not network with them and use their influence to take your blog to the next level?
One thing I have noticed among many new bloggers who quickly became successful is that they networked with the influencers in their niche.
If you begin to network with the big bloggers like Darren Rowse, John Chow and other major names, you will begin to notice that a lot of their readers and people who see your work with them will begin to respect you and give more value to you.
There are several ways to network with the top bloggers in your niche and one of the best ways to do this is by writing guest posts for their blogs. This will increase your perceived value and authority and will also help skyrocket your blog to the next level.
Over To You!
Have you ever thought about what your authority and influence might be in your niche? Is it something that is really as important as I made it out to be, or are there more pertinent issues to address first?
Blogging Discussion, Tips & Tricks Copyright 2010 Blogussion.com. All Rights Reserved.
How to Build a Booming Authority in 7 Steps
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 | Hi, this is Néstor Pabón I'm just a regular "Joe" who discovered internet marketing back in 2004, and by 2005 had replaced my day time job pay check, and doubled it by mid 2006. If you liked this article and would like me to share with you how I make my living online subscribe to my Newsletter for more tips and "insider" strategies. |
