Archives for September, 2010
Published On Thursday, September 30, 2010. Under: Uncategorized.What does your business look like stripped down? What does your day look like when you take away all the “other stuff?” What do you really do? What is at the core and guts of what you’ve got to accomplish today? Tomorrow? This month? If you stripped it all down, if you took all the [...]
Published On Tuesday, September 28, 2010. Under: Social Media Marketing.As people who constantly create more and more work for themselves everyday, bloggers often find themselves falling behind and even not getting all their work done. For many, this is a bad thing and can ultimately harm their blog and even work ethic. But personally, I see opportunity.
Published On Tuesday, September 28, 2010. Under: Uncategorized.If you want good social media metrics to track, be sure to pick the right ones. A quick disclaimer: it depends what you’re hoping to accomplish as to which metrics you might want to track. I’ll give you my take, and what we tend to work from at New Marketing Labs, and then you’re welcome [...]
Published On Sunday, September 26, 2010. Under: Social Media Marketing.There are a countless amount of debates that your blog post content is "king" and essentially the most valuable thing you can do for your blog. While I agree that posting new content frequently is crucial, I think it holds a lot of bloggers back from doing other great things.
Published On Sunday, September 26, 2010. Under: Uncategorized.Some myths for the modern age: Sleep isn’t important. Working is more important. 80 hours a week or you’re not going to succeed. Read everything. Stay up on everything. Follow this person. They’ll help you figure it out. Do what that person does. It’ll get you the same results. Quit your job and just do [...]
Published On Saturday, September 25, 2010. Under: Uncategorized.Today, I’m at PodCamp Boston, the 5th iteration of an event I co-founded with Christopher S. Penn in September of 2006. It was my first jump into the world of events. We knew nothing when we started. We knew that we wanted a bunch of people to come, and we knew we had to raise [...]
Published On Friday, September 24, 2010. Under: Uncategorized.I worked with silence yesterday. I didn’t look at my email until after 11. I didn’t check into Twitter until much later. I didn’t play the radio in the car. I didn’t turn on my amazing Sonos S5 player at my office when I got there in the afternoon. I just stayed silent. Noise is [...]
Published On Thursday, September 23, 2010. Under: Uncategorized.We’re all in a rush. Sometimes, this translates into our attempts at human communication. At the same time, we’re all overwhelmed and have way too many things vying for our attention. This is the perfect storm of ways not to be seen. So, how can you improve your PR pitch’s chance of survival and how [...]
Published On Wednesday, September 22, 2010. Under: Uncategorized.The number one question I receive with regards to my own work structure is how I manage to do all that I’m doing and still show up as a member of my own family. It’s not easy, and it requires a lot of “ifs,” but I can share my methods, and maybe you can see [...]
Published On Tuesday, September 21, 2010. Under: Social Media Marketing.Taglines have been around ever since we were creating something for others to view or buy with competition present. Then, people and businesses turned more to their marketing plan and brand personality when designing or redesigning their taglines. How does your tagline match up in this huge blogosphere? It’s crucial to let your voice be [...]
Published On Sunday, September 19, 2010. Under: Tutorials.One way to get much more out of all that you’re doing is to start answering (for yourself) this question: “What needs doing?” There are two elements to being helpful: one is taking useful action at any level (even if it seems beneath you), and the other is taking initiative in the process of taking [...]